About 3iap

3iap believes in the power of reason as a force for good (and profit). When faced with uncertainty or a tough decision, wouldn't it be great if more people first asked “What does the data say?”

The challenge: People are a bit irrational. Our attention is under constant strain. Even when we have good data, we often lack the confidence to use it. We're even more skeptical when it conflicts with our own intuition.

By making clients' data more approachable, 3iap enables more interaction with the data, ultimately leading to smarter decisions and improved performance. In turn, we hope that these positive experiences help clients' users learn to trust & rely on data in their own lives.


Who is behind 3 is a pattern?

3iap is run by Eli Holder. Eli sold his first company to AOL in 2010, now he focuses on data as a lens into how people think, feel and work, and developing data-centric tools and tactics that inspire people to action.

Eli is a former founder (Unblab, Notch.me, Nodd) and product leader (PwC, Noom, Chartbeat, AOL). He graduated with a B.S. in computer science from UNC Chapel Hill, where he also studied board game AI and built 3D-visualizations for microscopes.

You can follow Eli on Twitter and Medium.


Would you like to be a guinea pig?

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Note: No guinea pigs (or humans) have been harmed in the course of 3iap’s research, writing or experiments.